Studio Don developed an identity system that balances clinical precision with human warmth. The molecular-inspired wordmark reflects a scientific credibility, alongside a colour palette that represents fuel, vitality and purity. The plant-based vessel – designed by their friends at Morrama – takes cues from fuel cans, reinforcing the idea that hydration is energy. The result is a brand that feels both technical and essential.

The art direction leans into an aspirational, lifestyle-driven aesthetic. Rather than feeling purely scientific, 100 Bio is positioned as an everyday and accessible wellness staple, that can be seamlessly integrating into your routine, reflected in a vessel design that feels beautiful enough to do life alongside. With warmth and relatability at the core, the imagery reflects 100 Bio’s mission of producing deuterium depleted water at a dramatically reduced price compared to their competitors—making optimised hydration more accessible than ever.