For over 25 years, OFFF has stood as a global landmark in creativity — a festival where artists, designers, technologists and digital creators converge to explore the future of creative culture. As it evolved from a small Barcelona gathering into an international phenomenon, OFFF needed a new identity that could reflect both its roots and its forward-thinking spirit.

COLLINS partnered with OFFF to redefine it as a magnetic centre of gravity for the creative world. Drawing on the physics of magnetism, the new identity is built around two forces — Attraction and Projection. Attraction reflects OFFF’s power to draw people together, while Projection embodies the outward momentum of ideas and influence.

The visual system amplifies this balance through colour, motion and typography. A new custom typeface, OFFF Baikal, anchors the design with contrasting weights and rhythms. The result is a living, adaptive system that will carry OFFF confidently into its next 25 years.