The Frank Lloyd Wright Building Conservancy champions the preservation and care of the remaining architectural masterpieces by one of the 20th century’s most influential designers. Partnering with Brooklyn design studio Order, the Conservancy has launched a thoughtful new identity that reflects both Wright’s enduring legacy and the urgent mission to protect his work.

Order’s design draws from Wright’s visual language, most notably the iconic red square, and evolves it into a versatile system of forms, colour, and typography that speaks to the depth of his architecture and the community that champions it. The identity uses geometry and material-inspired tones to mirror the textures and spatial poetry found across Wright’s buildings, while typography rooted in Vogue Intertype pays homage to his creative character.

More than just a logo, the system extends across communications, publications, and digital touchpoints, helping the Conservancy narrate its story with clarity, warmth, and purpose — and drawing new audiences into the vital work of architectural stewardship