Balykina is a womenswear brand specialising in eveningwear, known for its transformative and sculptural approach to tailoring. Inspired by timeless elegance and the glamour of old Hollywood, the brand works with corsets and corset dresses as a language of freedom, strength, and sensuality. Through a strong focus on proportion and construction, BALYKINA emphasizes the natural curves of the female form, creating iconic silhouettes with a distinct character.

Molto’s task was to develop a brand identity system that reflects BALYKINA’s core values — elegance, strength, and femininity while remaining contemporary, expressive, and adaptable across different collections and formats.