REUNION has spent nine months working with Tome Skincare to create a distinctive brand identity that rethinks how natural skincare can look, feel and communicate. At the heart of the skincare brand is Spongilla lacustris, a freshwater river sponge with centuries of use in skincare, reimagined through Tome’s contemporary research and expertise.

The resulting visual identity is shaped by the idea of “ancestral innovation”, bringing together ancient natural knowledge with modern scientific thinking. The name Tome references a scholarly book, reflecting the depth of research behind the brand.

For the skincare branding, REUNION developed a visual language inspired by scientific journals, libraries and reference materials, balanced by a vivid green drawn from the natural qualities of the freshwater sponge. Scientific illustration and considered typography sit alongside earthy, natural photography, creating a distinctive contrast between science and nature.

A warm, plainspoken tone reinforces the simplicity of Tome’s Foundational Treatment, with the identity extending across digital, print, advertising, film, website and physical brand experiences.