Simmer is an online gaming platform where sports fans compete head-to-head, building fictional teams and testing their knowledge of basketball and other sports. Its new visual identity captures the strategic thinking, skill and conviction at the heart of the experience.

Inspired by the ancient lion hunt, the identity positions competition as a test of intelligence, nerve and strategy. The logo depicts a human figure confronting a lion, creating a powerful analogy for players facing worthy opponents. Drawing on the chiseled forms of ancient stone, the mark introduces angular geometry and contemporary intensity.

This visual language extends across typography, layouts, motion and UI components. Strong diagonals and structured compositions reference the mythology of the hunt, while dynamic movement reflects the constantly updating nature of live gameplay.

At the heart of the experience, detailed player and team statistics give sports fans the strategic depth they demand. A considered data visualisation system makes complex information easy to navigate, with cyan highlighting key moments against a warm, antiquity-inspired palette. The result is an identity that connects sporting knowledge with the thrill of competition.