View Source has developed a distinctive brand identity for CLUB, a next-generation platform designed to bring creators and their audiences closer together through exclusive content and experiences.

Inspired by early arcade games and contemporary streaming culture, the identity moves away from the conventions of traditional technology branding in favour of a more expressive, high-energy visual language. A custom-drawn wordmark, vibrant colour palette and animated interactions establish a bold personality, designed to make digital engagement feel immediate and rewarding.

At the heart of the experience is a bespoke 3D coin, created as the platform’s digital currency. Developed through extensive exploration of light, reflection, grain and metallic textures, the coin gives virtual transactions a tangible, almost physical quality.

View Source also designed a suite of custom animated emotes, allowing users to react, tip and interact with creators through expressive on-screen moments. Built for seamless integration within the app, the identity combines visual experimentation with technical precision, creating a cohesive brand experience that brings personality and playfulness to the creator economy.