15 Jan 2024


Abion is a new brand and the result of merging leading firms Ports Group and Brandit. A Global IP Powerhouse working tirelessly to protect your brand freedom. When others talk about protection, shielding, and fear of counterfeiting, Abion promotes the freedom to do more and spend less time worrying. The star in the word mark represents that freedom. It’s a magic little helper and a spark that ignites to create almost infinite possibilities.

By creating organic patterns based on the symbol, Söderhavet showcases the non-intrusive nature of how Abion works. Present when needed, invisible when not. The basic star shape works as a building block, or language, that can take on many forms. From framing content to patterns, to illustration.

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