Aegle’s is a London-based nutricosmetic skincare brand that develops nutritional supplements and topical products for women with skin conditions. The company manufactures products of natural origin, as an alternative to harmful chemical treatments, seeking to get to the root of problems and heal women from the inside out.

Aegle’s Botanicals commissioned Fagerström to develop its visual identity and packaging design for its flagship product, A.C.N., a nutritional supplement that helps to obtain clear and luminous skin naturally.

The entire visual identity revolves around the healing concept. The logo, presented in an elegant and delicate typeface, stands out for a cross-shaped apostrophe that represents both health and skin brightness. The packaging features a blurred white circle that, in contrast to the cream tone of the outer boxes, generates a shimmering effect that evokes the skin’s healing process, while conveying a feeling of modern apothecary.