Agua de Madre
Chris Chapman
17 Dec 2024
Agua de Madre
Chris Chapman designed the new brand identity for Agua de Madre, celebrating joy, at the core of the brand is the “Mother Culture” used in fermentation, which Chapman honored with playful, bold designs. Agua de Madre is a London-brewed water kefir, low in sugar and rich in live cultures for gut health. Founded in 2017 by Nicola Hart, the brand also supports female communities by donating 1% of profits. The rebrand uses vibrant colors and nostalgic typefaces, reflecting the drink’s fun, youthful, and energizing qualities, while maintaining sophistication.
