Tokyo based Aircord is an innovative company working at the forefront of technology. Through in-depth research and prototyping, they combine digital and physical tools to create extraordinary interactive experiences that blur the boundaries between the tangible and intangible.

Spin’s approach to their identity was inspired by the fusion of the analogue and digital, the organic and structured in their creative output. The result is a bespoke typeface that works on different levels of abstraction, with variations on letter forms.