Alba
Athletics
20 May 2024
Alba
Athletics recently launched the Alba Racing brand identity for Alba Hurup Larsen, a young Danish motorsport talent who is a rising star in her field. For context, within the international motorsport world, Alba Hurup Larsen is one to watch.
In 2023 Alba was selected by the international motorsport organization FIA for the prestigious shootout Girls On Track – Rising Stars with Ferrari. She went on to beat out the other qualifiers and win the final edition. To build off of this momentum and to further cement her place in motorsport, Athletics was tapped to develop the identity for Alba Racing.
