Brand Brothers

27 Aug 2021


“Apocope”, from the Greek apokoptian, is a figure of speech that is characterized by the abbreviation of a complete word, keeping only the first syllables. Repu, Mat, Capu, Montpel, Stras… . The French love to speak in apocopes, it is a strong marker of French culture and urban style.

Brand Brothers were commissioned to create the graphic identity based on an in-house typogram, strong and rhythmic, their work is articulated around typographic compositions, sometimes pure, sometimes maximalist.

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