27 Aug 2021
“Apocope”, from the Greek apokoptian, is a figure of speech that is characterized by the abbreviation of a complete word, keeping only the first syllables. Repu, Mat, Capu, Montpel, Stras… . The French love to speak in apocopes, it is a strong marker of French culture and urban style.
Brand Brothers were commissioned to create the graphic identity based on an in-house typogram, strong and rhythmic, their work is articulated around typographic compositions, sometimes pure, sometimes maximalist.