Apotheanic is a sustainable haircare brand that highlights the potential of marine-derived ingredients in their product range, maintaining an environmentally conscious approach in everything they do.

With marine-derived ingredients like giant sea kelp, Apotheanic sought to create an identity and packaging system that celebrates nature. The brand’s signature golden yellow, inspired by the way seaweed changes colour when held up to sunlight, is a subtle nod to the transformative nature of their products.

Creating a fully recyclable packaging system that supports small batch production to minimise waste was essential. By partnering with UK-based production companies, we ensured the brand was able to further reduce its overall carbon footprint.