Studio Dumbar creates a highly adaptable branding system for major global football tournaments featured across Apple’s services, enabling customers to watch, interact with, and be inspired by football over a month-long period. The project included a series of customisable “Team X vs Team Y” animation systems, offering hundreds of thousands of unique combinations. These animations were updated and uploaded to the App Store daily as the tournament progressed.

This project was done in collaboration with Apple and type designer Jacob Wise.