NN Arosa is published by Nouvelle Noire Type Foundry, designed by Edgar Walthert, draws its inspiration from the charm and craftsmanship of classic Swiss tourism posters.

Originally commissioned by a Swiss client who provided a book of vintage travel art as a starting point, Walthert set out not to revive these classic type styles but to create a fresh interpretation that captures the essence of Swiss graphic heritage.
Rather than relying on calligraphic traditions, the letterforms in NN Arosa are inspired by the pragmatic yet expressive hand-drawn styles that early 20th-century graphic designers favored for Swiss tourism graphics.

Designers from the likes of Hugo Laubi, Karl Bickel and Carl Böckli often crafted letters that were bold, clear, and unbound by strict typographic conventions, making each form feel uniquely tied to the vibrant posters of the time. Walthert’s approach to the NN Arosa family honors this legacy, reimagining it into a Swiss constructed humanist sans serif with its own spirit.