Founded in 2021 by nutritionist and naturopath Rhian Stephenson, Artah has rapidly evolved from a niche supplement brand into a recognised player in the wellness sector. While its products were scientifically robust and practitioner-led, the brand lacked the clarity and distinction needed to stand out in an increasingly crowded market.

The rebrand by Two Times Elliot centres on a simple but powerful belief: feeling good should feel good. Translating Artah’s clinical credibility into a more engaging and accessible identity, the new brand brings energy, confidence and recognisability across packaging, digital platforms and retail environments. The result is a distinctive wellness brand that commands attention, justifies its premium positioning and is built to support growth across the UK, Europe and the UAE.