22 Jul 2023
AUKI sells skincare, but it stands for more. Rooted in mental wellbeing, activity, and a healthy balance between work and life. They go beyond the product: delivering an experience that’s as beneficial as their functional purpose. MUUV wanted to capture this idea in their strategic positioning: ‘Open your mind – Enjoy outside’. Naturally, the name ‘AUKI’ came from the Finnish translation for ‘open’.