California-based start-up Basic Space is a curated digital marketplace that provides access to unique experiences and exclusive products from the individuals shaping tomorrow. Six were asked to reimagine the brand across all touch-points to reflect its core values of discovery, curation, access and authenticity.

The new brand identity unequivocally positions Basic Space as a future-facing digital platform, allowing users to connect intimately with the world’s next generation of artists, musicians and designers.