Land of Plenty
16 Mar 2023
Battle Cancer is a fitness movement that inspires, supports and unites those affected by cancer. To maximise uplift from their partnership with Nike, we were set the challenge of rethinking their brand framework to boost their business performance.
Land of Plenty established the core thought – ‘Radiating Impact’ – to embody their brand and empower their actions. With the Battle Cancer shield at its core, the pattern radiates outwards, reflecting the organisation’s positive impact on the wider community.