BBC Football

8 Feb 2023

Smörgåsbord had the opportunity to work alongside BBC Sport to devise a concept and advise on subsequent Creative Direction for the BBC Football brand, a sub-brand that sits within BBC Sport. As BBC Football reaches way beyond ‘Match of the Day’ (MOTD) to include ‘MOTD2’, ‘Football Focus’, ‘Final Score’, ‘MOTDX’ and ‘Kickabout’ it was decided that it warranted its own brand.

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