With millions of sneakers worn worldwide, Biti’s Hunter proudly steps forward as a symbol of Vietnam’s creativity and progress. Its rebrand marks a bold transformation, championing Vietnam’s cultural heritage while inspiring the youth to embrace their identities and stride confidently into the future. For nine seasons, the iconic “Đi Để Trở Về” campaign has reminded us of the beauty of home, and now, the brand invites everyone to take the next step in this shared journey.

Rooted in Vietnam’s heritage and fueled by modern aspirations, the rebrand introduces bold, innovative designs that honor tradition while embracing forward-thinking innovation. At the heart of the rebrand is a call to action: step forward—into new experiences, into self-expression, and into a global stage.

More than just a new look, this transformation redefines the brand’s strategy, design, and experiences—proudly made in Vietnam, delivering style and purpose with every step.