25 Oct 2023
BVB approached DesignStudio to help enhance their strategy, build a compelling story and evolve their brand.
DesignStudio’s strategy was to position BVB as ‘The Black and Yellow community, together we go all in’. It symbolises the iconic roots and identity, the united force and collective power of their team and their fans whose colourful and vibrant support is unrivalled, and powerfully expresses their attitude which always gives 100% and never gives up.
DesignStudio along with Blaze Type, we created a custom typeface suite featuring the 34º angle of attack, which also forms the base for the new Borussia Dortmund word mark. The system represents the fighting spirit of BVB with a headline typeface featuring distinctive ‘Intensity Characters’ balanced against a more functional body type. Our number system is inspired by the horizontals and diagonals of the graphic device to retain visual consistency.