Breastmilk Money, created with Herconomy, Nigeria’s leading digital bank for women. It’s the first bank account that offers interest on breastfeeding—turning care into capital and helping mothers grow their savings while raising healthy babies.

Beyond the financial product, the campaign merges tech, data and design. The website features fluid, breast-inspired animations and visualizations, using colors found in real breastmilk. Editorial content, photography, and a short film by award-winning director Fariba Buchheim round out a multi-platform experience grounded in local culture and insight.

Film by Fariba Buchheim
Photography by Yagazie Emezi and Nengi Nelson