The world of payments is stuck in the dark ages: opaque, complex, and slow. Enter Brite the antidote. A next-generation instant payment provider, built for the digital age. It lets businesses and consumers in Europe use their bank accounts to pay in seconds. No apps, cards, or sign-ups.

Paying with Brite is faster, smarter, and dazzlingly easy. MultiAdaptor captured this philosophy in a simple brand idea: “The Briter Way”. A shorthand for what’s brilliant about Brite, building from its evocative brand name.