Stockholm studio Kurppa Hosk has partnered with Bungie to shape the launch of its revived Marathon franchise, delivering a brand-led campaign that blurs the boundaries between marketing and world-building. Working from early concept through to global release, the agency developed faction identities, visual systems, and a cohesive narrative language designed to extend beyond the game itself.

Kurppa Hosk also orchestrated a multi-channel rollout spanning social, experiential activations, and an alternate reality game, inviting audiences to engage before launch. The result is less a traditional campaign and more an evolving ecosystem, one that merges product, community, and storytelling into a continuous, culturally attuned experience that positions Marathon as a living brand rather than a one-off release.