Call of Duty
Koto
3 Jan 2024
Call of Duty
Koto revealed outcomes from their two-year collaboration with Call of Duty, unifying two decades of the franchise for consistency. They worked on diverse projects, creating the Call of Duty masterbrand identity, a new franchise logo, and ‘Hitmarker’ typeface. Koto’s collaboration extended to premium titles, marketing, partnerships, and contributions to live events, esports, and philanthropy.
