Cambridge Audio is one of the UK’s great audio success stories. An independent British company, quietly making some of the world’s best hi-fi products since 1968.

For decades, they’ve been trusted by audiophiles, renowned for brilliant sound, obsessive engineering and quality that lasts. But while the products kept getting better, the brand hadn’t evolved at the same pace.

This wasn’t about reinvention. It was about surfacing the energy that was already there. Giving the team confidence to move beyond the traditions of hi-fi, and position the brand at the heart of new music culture in ways that had always shaped the business behind the scenes.

Visually, the identity balances expression and craft. The iconic circular marque has been undocked from the logotype so it can be used more creatively. A refined wordmark and a new typographic system introduced to balance premium restraint and cultural energy.”