Capture Minds is a London-based non-profit organisation dedicated to breaking the cycle of youth poverty through innovative education and training programmes. Founded in 2020, the organisation empowers children and young people by providing them with the tools, skills, and confidence to build a better future.

Fagerström was commissioned to create the new visual identity for Capture Minds, with the challenge of moving away from the visual codes typically associated with non-profit organisations. The goal was to develop a bold, urban brand that connects with the interests and aesthetics of young people.