Carnilove is a premium pet food brand built around the tension between city life and an animal’s wilder instincts. Taking the core identity created by Design Bridge, including its custom typeface, Ashfall Studio spent 18 months expanding it into a comprehensive brand system designed to work consistently across more than 80 international markets.

Building on the brand’s positioning, ‘True Instinct’, Ashfall extended the visual language across typography, color, composition, digital, motion, campaigns and e-commerce. The custom typeface, with its sharp cuts and irregular details, became the foundation for an expressive typographic system with a signature 13-degree angle derived from the logo.

Beyond the visual identity, the studio built a full motion system from scratch, created the e-commerce flagship and developed a flexible digital design system, expanded iconography and a bespoke typography generator, enabling teams to create on-brand communications across markets and formats. A living digital brand guide brings the tools and guidelines together in one place.

The result is a bold, adaptable brand system that balances raw energy with sophistication, giving Carnilove a distinctive presence across every touchpoint.