Barcelona is being gentrified. So is football. Century-old clubs flattened into content brands, crests reduced to app icons. CE Europa, postcode club since 1907, deserved the opposite. Therefore, we refused to redesign and rehabilitated instead, much like restoring a protected façade.

The crest keeps its navy, gold and construction; the escapulats (its fans) become the living texture of the whole system; Murri.Studio drew an exclusive typeface from the club’s own graphic history.

In a city, and a sport, being sold piece by piece, the most radical thing an identity can do is stay authentic to its core and its people.