Channel 4
Pentagram + 4Creative

29 May 2023

Channel 4

Pentagram, working in collaboration with Channel 4‘s in-house agency 4creative, has created a new masterbrand that brings the broadcaster’s content, channel brands and streaming service together under one roof.

The principles-based brand system embraces Channel 4’s inherent rebellious and unapologetic creativity, balanced with a need for cohesion and consistency—a system that gives the brand the ability to both unify, and be creatively flexible.

Grounded by a consistent brand narrative, ‘4 is a traveller’, Channel 4 can now confidently lead its viewers through a world of ‘Altogether Different’ content.

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