Channel 4
Pentagram + 4Creative
29 May 2023
Channel 4
Pentagram, working in collaboration with Channel 4‘s in-house agency 4creative, has created a new masterbrand that brings the broadcaster’s content, channel brands and streaming service together under one roof.
The principles-based brand system embraces Channel 4’s inherent rebellious and unapologetic creativity, balanced with a need for cohesion and consistency—a system that gives the brand the ability to both unify, and be creatively flexible.
Grounded by a consistent brand narrative, ‘4 is a traveller’, Channel 4 can now confidently lead its viewers through a world of ‘Altogether Different’ content.