New York and New Orleans-based design studio The Collected Works has created a refreshed brand identity for Circuit, an on-demand shuttle service working with cities across the US. Following more than ten million rides across 50-plus locations, Circuit had outgrown its original visual identity and needed a system capable of representing a growing transportation network.

The new identity positions Circuit as a friendly, accessible and distinctly local way to move around cities. At its centre is a continuous line inspired by the idea of a circuit, representing movement, connection and the journeys made by its passengers. A generative tool creates distinctive line patterns that can be applied across digital, environmental and advertising applications.

Typography adds further personality, combining a bold sans-serif with a flexible library of glyphs. Minimal graphic frames reference road-sign silhouettes, while a distinctive vehicle wrap turns Circuit’s fleet into highly visible moving billboards.

The result is a flexible transportation brand designed to work consistently across every city Circuit serves.