Claystone is a boutique mid-rise condominium in Oakville’s Bronte Village, created in collaboration with Graywood Developments. Its name draws from the layered shoreline and stonehooking heritage of Bronte Harbour, evoking calm, strength, and belonging. Inspired by the building’s sculptural wave form and deep connection to the water, we crafted a brand identity and campaign that positioned Claystone as an elegant, end-user–oriented residence in a vibrant lakeside community, giving Graywood a clear, compelling story to share.