16 Apr 2022
Critically acclaimed winemakers like Dave Phinney and Joe Wagner aren’t supposed to make seltzers. Thankfully, neither of them are big fans of following the rules. With Cliché, Dave and Joe set out to make a seltzer with the same craft and care that they bring to their wines.
Public Address developed a brand design system inspired as much by the scrappy skate and surf magazines they grew up reading as the contemporary galleries they love today.