Rooted in California and born in 2015, Cocofloss quickly established a cult following for its floss offered in a variety of fun flavors like Strawberry, Cara Cara Orange, and more. But the vision was always greater.
 In 2023, Cocofloss engaged Wedge to reimagine itself from Cocofloss to Cocolab, opening the gateway to an expanded product range and a beauty-meets-oral care expression.

“Your Daily Hit Of Dental Dopamine” became the defining big brand idea that guided a distinct universe where joy crashes routine.

Our design team evolved the packaging system by updating the brand to feel fresh, modern, and true to Cocolab’s personality. The old look relied on soft pastels and rainbow foils, which didn’t fully express how bold and flavorful the products actually are. Since flavor is such a big part of what makes Cocolab unique, we shifted to vibrant, sunny colors and simple, graphic shapes that communicate this difference in a more straightforward, energetic way.