6 Apr 2023


Pentagram worked collaboratively with NLP pioneers Cohere to design its new visual identity, website and playground environment, alongside a suite of super-powered bespoke digital tools created for its design team to use as the company grows.

The multi-layered visual identity features a number of different elements which channel ‘new nature’. At its root is the Voronoi pattern, which stems from the diagram named after mathematician Georgy Voronoy and appears across the whole visual identity.

Cohere’s new custom typeface includes headline, outline, text and mono versions. The Headline version features characters with Voronoi cell cuts that are automatically dispersed through the characters as you type. There is a variable version that allows precise control over weight, number and placement of cuts.

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