25 Apr 2022


A year ago few people knew the difference between bitcoin and Coinbase. Now some of the best talent is leaving fortune 500 companies to go work in cryptocurrency and Web3. People are calling it a ‘once in a generation’ opportunity. What happened?

Moniker worked closely with the design team at Coinbase to build a new visual identity that included: a custom typeface, logos, color palette, layouts, motion, and comprehensive set of brand guidelines. The design approach struck a balance between the trusted elements of the financial world and the need for greater humanity & accessibility. The typography is inspired by the monospaced typefaces historically used in financial documents and wayfinding symbols while the layout system allows for all the flexibility and dynamism of a global market that stays open twenty four hours a day, seven days a week.

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