7 Mar 2024


When newkid first met the team behind Commonplace, they were known as REDIST, and were focused on building a property tech platform to help developers access public financing. But their vision was so much bigger: nothing less than the transformation of real estate development to be more equitable, inclusive and sustainable.

The core of the strategy was to define a new category of development that is designed to be more equitable, accessible and sustainable: Impact Development. From a visual style that telegraphs the connections we make in the places we share, to a voice that transcends the inaccessible jargon of development, the brand is built to bring capital providers and developers into the same conversation.

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