9 May 2022
Cora, a leading US-based period care and wellness company, has launched a new brand identity to reclaim its stand-out on shelf, reinforce its relevance to the millennial consumer and cement its place as a leader in the menstrual care category.
Since Cora launched in 2016, the natural period care category has grown significantly with an abundance of product choices. But, even with so many options, shopping for period care remains an after-thought with most consumers trained to dash in-and-out of the aisle as quickly as possible.
Designed by creative agency Mother Design in close collaboration with Cora’s creative and marketing teams, the new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.