18 Sep 2023
Founded in 1972, the Crafts Council is the UK’s national charity for craft. They believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better. In 2022, S–T partnered with them to create a brand for their new multi-channel membership offer and redesign its flagship product, Crafts Magazine.
The new visual identity centres on a bespoke logotype, drawn from various sources including Morris Troy, a typeface designed by craft pioneer William Morris in 1892 – a fitting reference for Crafts new era.