Daily Spoon, the supplement brand built around the idea of “your daily ritual,” has unveiled a full identity redesign by andstudio. After five years of growth and an engaged community, the brand sought to expand internationally and reinforce its science-backed credibility.

The new identity replaces a feminine, lifestyle-led aesthetic with a refined, evidence-driven design. Packaging takes centre stage, featuring clear information in a disciplined typographic system that rejects unnecessary decoration. A rounded serif logo within a minimal layout balances warmth and scientific precision, supported by Ivar Text and Neue Montreal for elegance and legibility. A restrained colour palette allows differentiation without visual clutter, while everyday photography captures the brand in real-life settings. Using a single recyclable plastic, the new packaging reflects sustainability and simplicity. The result is a modern, trustworthy alternative in the supplements market.

Photography by Žymantė Štankelytė