Dawn Collective, a women-led theatre company, amplifies marginalised voices, especially bi-cultural and female perspectives. Their work dismantles stereotypes, fosters connection, and highlights shared human needs—love, acceptance, and visibility.

Tasked with reimagining their visual identity, we focused on inclusivity, innovation, and collaboration. The dual “L”s in Collective symbolize interconnectedness, while fluid typography represents transformation, where every voice matters.

Breaking from traditional theatre branding, the bold, modern aesthetic attracts younger, diverse audiences and connects the arts with broader communities. Dawn signifies new beginnings and the light sparked by shared stories, shaping every branding element.