De-extinction
Koto
8 Sep 2023
De-extinction
Koto introduces a name and brand for the launch of De-extinction, a company saying no to single-use plastics through eco-friendly alternatives—ranging from tableware and cutlery to food packaging. Rooted in a rebellious but playful ethos, De-extinction stands as a proactive force against waste. Dinosaurs, witnesses to their own extinction, emerge as compelling advocates for planet and ecosystem preservation, igniting the ‘De-extinction movement’.
Koto’s visual language centers around a playful dinosaur motif, an unexpected yet familiar warning against extinction amid waste threats. This distinctive style harmonizes expressiveness and rebellion, differentiating from competitors while addressing planetary conservation’s importance.
