Standard Projects

20 Jan 2023


With $50M USD in seed funding secured and a team of tech heavyweights on board, DevRev engaged Standard Projects to craft a strategy, story and design system that presents DevRev as the future it represents — converting curious viewers into committed customers.

Through a collaborative strategy phase we uncovered customer, competitor and industry insights, and DevRev’s unique position. We avoided the category’s obsession with juvenile trends and focused on its unique ability to deliver insight, purpose and power to developers and customers alike.

Rooted in the brand idea of ‘Making Work Matter’, the identity is captivating and simple. Obsessed with customer centricity and simplifying the complex, it is intuitive and intentional, always pragmatic yet engaging and empathetic.

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