5 Mar 2022


Dropbox is on a path to becoming a multi-product company. To bring their customers new and old along for that journey, we helped reimagine how Dropbox engages with their audience.

Instrument partnered with Dropbox’s in-house brand studio to articulate their first-ever brand platform, “For All Things Worth [Blank]”, including a narrative north star, a visual toolkit, and a focus on telling stories about people’s most valuable files and folders.

Extending the brilliant brand identity created by Collins and in partnership with the Dropbox design team, Instrument developed a marketing design system built to unify every activation within the brand platform.

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