7 Nov 2023
Easy Grotesk brings together two opposing aesthetics. There’s the easy-going typographic texture on the one hand, and quirky character on the other. Useful and functional, this cheerful helper is carefree but not careless. It’s Easy, not lazy!
Expressive gestures are key to Easy Grotesk’s personality. It may follow a standard neo-grotesque model, but it plays with the principles. Where, ordinarily, the lower parts of a letter are a little larger to make it feel more stable, Easy is dynamic: the top heavy, almost upside down s and signature a are only a few of the details that bring playful character to typography.