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​In Episode 12 of the “Create Great” podcast, host David Bennett engages in a compelling conversation with Mike Abbink, a distinguished figure in the field of design. Mike’s extensive career encompasses significant roles at renowned companies such as Wolff Olins, Saffron, and Method, and he currently serves as the Executive Creative Director at IBM.​

Throughout the episode, Mike shares insights into his professional journey, highlighting the evolution of his design philosophy and the experiences that have shaped his approach. He delves into the challenges and rewards of leading creative teams within large organizations, emphasising the importance of fostering an environment that encourages innovation and collaboration.​

A significant portion of the discussion focuses on Mike’s work in typeface design. He elaborates on the intricacies involved in creating functional yet aesthetically pleasing typefaces, underscoring the balance between technical precision and artistic expression. Mike’s passion for typography is evident as he discusses the impact of type design on brand identity and user experience.​

In addition to his professional endeavors, Mike reflects on personal projects and interests that have influenced his creative outlook. The value of continuous learning and staying curious, advocating for designers to explore diverse disciplines to enrich their work.​

Throughout the conversation, David and Mike explore the evolving landscape of design, touching upon topics such as the integration of technology in the creative process, the role of design in addressing complex global challenges, and the future of the industry. Mike offers thoughtful perspectives on how designers can navigate these changes while maintaining the integrity and purpose of their work.​

For listeners interested in gaining a deeper understanding of design leadership, typeface creation, and the intersection of personal passion with professional practice, this episode provides valuable insights from one of the industry’s seasoned experts.​

To listen to the full conversation, you can access Episode 12 of the “Create Great” podcast on Spotify.​