​In Episode 4 of the “Create Great” podcast, host David Bennett converses with Abraham Campillo, co-founder of Los Angeles-based creative agency Mouthwash Studio. Mouthwash Studio is renowned for its narrative-driven design approach, blending storytelling with visual elements to craft compelling brand identities and experiences.​Spotify

Founding Mouthwash Studio

Abraham shares the inception story of Mouthwash Studio, detailing the collaborative vision that led to its establishment. He talks about the importance of authenticity and emotional resonance in their work, aiming to create designs that not only captivate but also connect deeply with audiences.​

Approach to Narrative-Driven Design

A core discussion point is the agency’s commitment to narrative-driven design. Abraham explains how integrating storytelling into design projects enhances engagement and fosters a stronger bond between brands and their audiences. This approach ensures that each project is not just visually appealing but also rich in meaning and context.​

Notable Projects and Collaborations

Throughout the episode, Abraham highlights several projects that exemplify Mouthwash Studio’s unique design philosophy. He discusses the creative processes behind these projects, the challenges faced, and the collaborative efforts that brought them to fruition. These insights provide listeners with a behind-the-scenes look at the intricacies involved in crafting narrative-driven designs.​ Spotify

Insights on Creativity and Collaboration

Abraham reflects on the dynamic nature of the creative industry, emphasizing the significance of collaboration and continuous learning. He shares personal anecdotes and experiences that shed light on the evolving landscape of design, offering valuable perspectives for both aspiring and established creatives.​

Conclusion

David Bennett wraps up the episode by expressing appreciation for Abraham’s insights, which offer a deeper understanding of the impact of narrative in design. The conversation serves as an inspiration for creatives to explore storytelling within their own work, highlighting its potential to create meaningful and lasting connections with audiences.​

For a more in-depth understanding and to fully appreciate the nuances of this discussion, listening to the complete episode is highly recommended.