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In Episode 6 of the “Create Great” podcast, host David Bennett engages in an enlightening conversation with Rejane Dal Bello, a distinguished graphic designer renowned for her emotive and thought-provoking work. This episode delves into Rejane’s design journey, her unique approach to visual storytelling, and the philosophies that underpin her creative process.​

Early Inspirations and Design Journey

Rejane’s passion for design was ignited during her formative years in Brazil, where she was deeply influenced by the vibrant culture and rich visual landscape. She shares anecdotes about how her early experiences shaped her aesthetic sensibilities and fueled her desire to pursue a career in graphic design. Her journey led her to study at the Royal College of Art in London, an experience that broadened her horizons and refined her design approach.​

Philosophy and Approach to Design

Central to Rejane’s work is the belief that design should evoke emotion and foster connection. She emphasizes the importance of empathy in the design process, striving to create visuals that resonate on a human level. Rejane discusses how she integrates storytelling into her projects, ensuring that each design communicates a compelling narrative that aligns with the client’s vision and values.​

Notable Projects and Collaborations

Throughout the episode, Rejane reflects on several significant projects that have defined her career. She provides insights into her collaborations with international clients and cultural institutions, highlighting the challenges and rewards of working across diverse contexts. Her work with the Tate Modern and other prominent organizations exemplifies her ability to blend artistic expression with strategic communication.​

Challenges and Growth in the Design Industry

Rejane candidly discusses the obstacles she has encountered as a designer, particularly as a woman in a competitive industry. She shares her strategies for overcoming these challenges, emphasizing the importance of resilience, continuous learning, and staying true to one’s creative vision. Her insights serve as an inspiration for aspiring designers navigating their paths.​

The Future of Design

Looking ahead, Rejane shares her perspectives on the evolving landscape of graphic design. She discusses emerging trends, the integration of technology in design practices, and the growing emphasis on social responsibility within the industry. Her forward-thinking approach underscores the need for designers to adapt and remain responsive to the changing world.​

Conclusion

David Bennett concludes the episode by expressing gratitude to Rejane for her openness and the wealth of knowledge she has shared. This conversation offers listeners a profound understanding of the intersection between design, emotion, and storytelling. It serves as both an inspiration and a guide for creatives seeking to make meaningful contributions through their work.​

For a comprehensive appreciation of the insights and stories shared, listening to the full episode is highly recommended.